I looked Jay Abraham up when I read somewhere that he was the only billionaire marketer in the world.
For a very full review of the book read Alex McClafferty's take on The Sticking Point. My chapter summaries:
Chapter 1. Leverage other people efforts, ideas, knowledge, resources, relationships and mula!
Chapter 2. Think of ways to generate the most amount of income using the least amount of investment/effort, e.g. with win-win proposals to advertisers.
Chapter 3. Pull in clients with great copy.
Chapter 4. Identify and quantify your target market - define your solution very specifically.
Chapter 5. Delegate!
Chapter 6. Save money by:
Chapter 7. If it doesn't work, stop doing it! Pivot.
Chapter 8. Change the game!
Chapter 9. Great content is the best marketing strategy ever!
Chapter 10. When it comes to partnership DO NOT:
Chapter 11. Create a defence and offence
Leave a Reply.
Time allowing, I love to read. If I read anything interesting, I will blog about it here.
2019 Life and Career Planner