A bloody good story. At the end of every chapter, I immediately wanted to read the next. This book has even the subtle nuances of banking down to a T and not only that, it makes them exciting! Seriously, I want to see the movie.
I have one rule when it comes to reading, if my interest hasn't been piqued after the first 20 pages then I won't bother. There wasn't a single chapter in the books that didn't leave me wanting to read on. It was a very engaging story and what made it even better is how realistic it really is - small things like Nick not being able to navigate the Deal Team folders are so typical.
I also liked small bits of knowledge like the connection between maths and music or the arts, most people don't know that - I certainly learnt something new here.
There's lots of clever writing and dialogue in the story; for instance, I loved the analogy between reading Ryan and a nursery school book in extra large print. That was very clever.
I also loved the balance that Jamie brought to the whole Ryan saga.
The one thing I thought was incorrect was the statement about Vice Presidents being a low position in banks. VP at Goldman Sachs, for instance, is a reasonably high position and the sort of work that Alfred was doing would typically be done by Associates. However, I did see that they didn't have Associate as a position in the book. Overall, I enjoyed this book.
I looked Jay Abraham up when I read somewhere that he was the only billionaire marketer in the world.
For a very full review of the book read Alex McClafferty's take on The Sticking Point. My chapter summaries:
Chapter 1. Leverage other people efforts, ideas, knowledge, resources, relationships and mula!
Chapter 2. Think of ways to generate the most amount of income using the least amount of investment/effort, e.g. with win-win proposals to advertisers.
Chapter 3. Pull in clients with great copy.
Chapter 4. Identify and quantify your target market - define your solution very specifically.
Chapter 5. Delegate!
Chapter 6. Save money by:
Chapter 7. If it doesn't work, stop doing it! Pivot.
Chapter 8. Change the game!
Chapter 9. Great content is the best marketing strategy ever!
Chapter 10. When it comes to partnership DO NOT:
Chapter 11. Create a defence and offence
Time allowing, I love to read. If I read anything interesting, I will blog about it here.
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