Yes! 50 secrets from the science of persuasion by Noah Goldstein, Steve Martin, Robert Cialdini- BOOK REVIEW
Rating: 4 / 5
Who doesn’t want to be more persuasive? Whether you own a business or not you’re constantly in the business of trying to sell something – your great traits as an employee or wife(!), a project or even an idea.
Heck, if I got a penny for every time one of my mummy friends said, “I want to do x but I just need to convince my husband”, I’d be richer than Donald Trump!
I’ve had the paperback version of Yes! For ages but it’s only when I got the audio version that I got to the end.
The book is based on the subtle changes we can make to influence a decision. All 50 examples in the book are based on empirical studies so they are scientifically proven to work.
There are 50 ideas in this book so there is no way I can summarize them all but a few examples include the following:
There were tonnes of good tips here and I, in fact, feel I should re-read this book because I was very distracted over the period I read the book. I’m preparing for a property renovation so I was driving along half listening to the book and half thinking about the different tiles I’ll put in each one of my bathrooms.
Everyone has to sell something, even if it’s just yourself or your views so give this book a read to become more of a gentle persuasion artist. It’s available on amazon.com and amazon.co.uk.
Rating 4.5 / 5
My love affair with Grant Cardone continues. This is the second of his books that I have read and whilst it deserves a good rating, there needs to be at least a point differential between this book and Sell of Be Sold. But because he’s Grant, I gave him an extra 0.5 – just for being awesome!
The book was structured like a learning program with questions at the end to ensure you understood what had just been said and would implement the suggestions. I didn’t do the exercises as I was listening on the go but I took a few notes, as always:
Many people don’t finish things they start because:
A sure-fire way to ensure you never get to first place is to compare yourself to losers! That is, people that are less capable than you. You have to take massive action to succeed.
We’re socialized to be average, conformist and not to take grand actions. However, if you want above average success you need to:
Finally, the placebo effect pretty much proves that what goes on in your mind can have REAL effects and consequences. Thoughts and beliefs massively impact outcomes. So the stories you tell yourself CAN and in fact, DO, become self-fulfilling.
The book concluded by stating that your financial situation is the sum total of the action you took yesterday. Indeed, I have been a firm believer in this kind of thinking for decades: I honestly believe my results at A-level and indeed in university were the sum total of dedication and hard work that I had put in since I was 11.
After a certain point, when we compare ourselves to someone and want to replicate their success don’t look at what they are doing now, look at what they were doing 10 years ago (or even further back) and start doing all that stuff too. Current actions simply reflect the cumulative effect of previous actions: big and small.
This is possibly the book I enjoyed reading the most in 2014. It made me feel pumped and introduced me to pig latin.
Grant Cardone has a strong personality and strong opinions and they definitely come through in the book.
I loved the bit where he’s analyzing how much time there is in a day to spend working (I paraphrase): if I spend 2 hours with my kids, 1 hour with my wife, that’s 3 hours with my family; plus 7 hours in bed – what does that leave me? 14 hours. Wait am I doing this right, yep, that’s right that leaves me exactly 14 hours to do what? Grow my bidness!
Grant Cardone just made the word bidness cool for me because he’s cool and he uses it.
I was a little lost when he used the words itchbay, ickday, itshay but it later transpired they were b*tch, d*ck and sh*t in pig latin. It sounds a lot more acceptable in in pig latin.
In summary, I love Grant Cardone and I would definitely do one of his sales programs.
Time allowing, I love to read. If I read anything interesting, I will blog about it here.