 Rating: 4/5 An interesting read. I purchased this book after seeing hisYouTube interview with Marie Forleo. Jonah Berger talks about how things that go viral abide by some or all the below STEPPS. He's a fairly young guy, early 30s (32/33), but is doing extremely well. Being a lecturer doesn't hurt either as I assume he got his adoring students to review his book on Amazon thereby achieving over 200 reviews in a very short time-frame. I wish him every success. The STEPPS Social currency: we share things that make us look good Triggers: we share things because a memory has been triggered at an appropriate time Emotion: we share things that make us laugh, feel happy or very concerned Public: things that are built to show are built to grow, e.g. Movember Practical value: we share news that can be used Stories: we share good stories. I totally feel inspired by Jonah Berger's CV (read it and weep!), the guy must be working around the clock! 
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Heather Katsonga-WoodwardTime allowing, I love to read. If I read anything interesting, I will blog about it here. 2019 Life and Career Planner
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Heather Katsonga-Woodward, a massive personal finance fanatic.
** All views expressed are my own and not those of any employer, past or present. ** Please get professional advice before re-arranging your personal finances.