K. WOODWARD PERSONAL FINANCE
  • Start
  • Bio
  • WealthBlog
    • Books
    • Random Thoughts
    • Femail
    • GirlBanker
  • MyBooks
  • MoneySpot
  • Coach

Book Reviews

Blue Ocean Strategy By Chan Kim And Renee Mauborgne - BOOK REVIEW

23/1/2014

0 Comments

 
Picture
Rating: 4/5

I read this book at a rather good time in my business growth because I was moving into a new field in my hair blogging.

The premise of the books is that the old business logic involves fighting for the same customers, the red ocean, whereas great success lies in going into uncharted territories, the blue ocean. 

When a business is pursuing a blue ocean strategy there is no competition because they themselves are defining the rules of the game.

The book solidified my belief that I needed to move out of strictly blogging about curly hair into something different and it was around this time I structured my series of courses on How To Make Your Own DIY Hair Care Products and later decided to teach people How To Create & Grow A Beauty Business.

I didn't make notes as I read the book; I preferred to just let the knowledge wash over me, For a more detailed review check out Joe Grant's blog entry:

Book Review By Joe Grant

Are you trying to compete within a narrowly defined market space?  Is your organization focused on trying to beat the competition?  Have you made competition your organization's primary benchmark for strategy?  Are you trying to exploit existing demand?  If you answered yes to any of these questions, you're probably in red ocean territory.  Authors Kim and Mauborgne use the red ocean metaphor to describe an overcrowded market space of competitors all fighting for the same piece of the pie.  Blue ocean strategy is when an organization breaks away from the conventional approach to facilitate the creation of new uncontested market space thereby making competition irrelevant. READ MORE

Picture
0 Comments



Leave a Reply.

    RSS Feed

    Heather Katsonga-Woodward

    Time allowing, I love to read.  If I read anything interesting, I will blog about it here.

    2019 Life and Career Planner

    Picture
    Picture

    Categories

    All
    Autobiographical
    Autobiography
    Banking
    Behavioral Psychology
    Behavioural Psychology
    Black History
    Business
    Business Skills
    Children
    Economics
    Fiction
    Life
    Love Story
    Personal Finance
    Politics
    Recessions
    Sales
    Science
    Stock Market
    Thrillers
    Timeless
    Wealth
    Women
    Writing

    Archives

    January 2019
    December 2018
    March 2017
    January 2017
    August 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    January 2015
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011

Picture

Podcast Links

Wealth Blog 

  • Children
  • Financial Independence / FIRE
  • Pensions
  • Retirement
  • Saving
Buy me a coffeeBuy me a coffee
Picture

© 2007 - 2021, The Money Spot™ ~ Make Money, Change Lives!
Heather Katsonga-Woodward, a massive personal finance fanatic.
** All views expressed are my own and not those of my employer ** Please get professional advice before re-arranging your personal finances.
  • Start
  • Bio
  • WealthBlog
    • Books
    • Random Thoughts
    • Femail
    • GirlBanker
  • MyBooks
  • MoneySpot
  • Coach