In last week’s article we talked about manufacturing and writing as paths to financial freedom. In this week’s article I’ll finalise with vlogging and creating.
Vlogging is video logging, basically creating videos and uploading them to the internet. You can inspire people more powerfully through vlogs than through blogs (text-based web logs).
Most of us lack confidence in front of the camera. We are a shy, timid bunch and the prospect of going in front of the camera invariably makes us think of the public shame!
Everyone feels embarrassed about doing videos the first time. I was too although I am lucky in that I don't care about getting embarrassed. I am secure in the knowledge that if someone laughs at me it doesn’t matter or I will get the last laugh, sooner or later!
I posted my first ever video to YouTube on 3 January 2011. The video was entitled Chichewa 101.01. I expected no one to ever watch the video and was happy with that because I just wanted to teach my husband the language. Uploading to the internet was simply the best way to remain accountable to our planned schedule.
What turned out to be “just for fun” ended up being a sensation resulting in a book that has been very well reviewed on Amazon and is regularly purchased.
The initial Chichewa 101.01 video has been watched over 12,000 times to-date and continues to make me money through YouTube ads. Oh yes, did I forget to mention that Google (the owner of YouTube) pays you when your videos gets lots of views?
If I wanted to, I could create an online video library and charge subscribers a monthly subscription to watch the videos. I just might do that but I'm too busy working on other projects right now. Perhaps that will be a 2015 project.
What sort of videos could you create? My experience with Chichewa 101 showed me that you can monetize anything that you know. If you don't know something then you can learn it and create videos as you learn, that's how my natural hair brand Neno Natural was born. It is now a global brand with a majority US following.
I don't own a warehouse; I use third party services to fulfill my orders. I don't own a factory, I used third-party manufacturers to get my products made. My business is set up such that I can be anywhere in the world provided that place has a reliable internet connection.
The whole basis of my business is content production. I write, (I write a lot) and despite all my misgivings I produce videos. Sometimes I can't rewatch my videos without cringing but I continue to produce them nonetheless. Then I syndicate all my content – writing, videos, podcasts – through the social networks to the world.
The world is everyone's oyster. The only thing that stands between you and financial freedom is content production. Produce more than you consume and the treasures of the world will reveal themselves to you.
If you are an artist or someone that creates beautiful things with your hands, showcase them through blogs and vlogs. You have no idea who will discover you and want to hire you. That is how the world works now: people use the internet to find things that they like and if you are not there you aren’t giving the world the opportunity to discover your talent and essentially fund your path to financial freedom.
It has been a great pleasure writing for you, and I thank the Editor for the opportunity. I will always treasure the 18-month experience and I look forward to producing one-off articles for the FeMail team as I continue mapping my way to financial freedom.
“A big part of financial freedom is having your heart and mind free from worry about the what-ifs of life.” – Suze Orman
For inspirational quotes follow @Getting2Wealthy on twitter.
For 2 years until early 2014 I wrote a weekly personal finance and business column for Malawi's leading media house, The Times Group. The target is middle-class, working African women.
This is a reproduction of the articles that appeared in the weekend edition of Malawi News.