By Becky The Finance Writer
A woman draws water from a river using an earthenware jug. As she walks back home, she realizes in horror that the jug has a crack, and that water is continually seeping out from it. It is the only jug she owns, and she knows that soon there will be no longer any water left by the time she reaches home. She can also no longer draw water with that jug, either.
That sense of hopelessness can be compared to being broke. With barely any source of income, and the daily grind of expenses weighing down on your pocket, one feels as if one can only go lower. The fear of the possibility of bankruptcy is not uncommon nowadays. Probably everyone has experienced being broke at one point in their lives. It may be as a kid, when you realize that your measly pennies are not enough to buy something from that ice cream truck, or as a student faced with payments from student loans to dorm fees to project expenses. But those situations are different. Now, with a job and the need to be financially independent, getting out of being broke is a more urgent matter.
The truth about being broke does not lie solely on unemployment. When you mention bankruptcy, one imagines losing out on a business or being unemployed. But the concept of being broke is not limited to just that. Of course, there is the fact that being unemployed or having an unstable job with little benefits contributes to a lack of daily income. It also means that you are unable to bring extra cash home. When you are broke, you barely have enough to balance for your daily necessities and payments, and extra disposable income is rarely attainable.
This also means that one is unable to maintain a savings account or an emergency fund. If most of your income immediately goes to expenses, then exactly how much are you able to allocate for the future? Between all the spending and the unexpected events where one is obligated to put out some cash, how can you keep up a savings plan? When there is just not enough money to save up, you are also risking yourself being vulnerable to financial emergencies. Additionally, being broke means that you’re not making any preparations for your inevitable retirement, either.
Not having enough cash also implies missing out on the simple joys in life. Craving a muffin from your favorite bakery? You’ll have to pass. What about that gym membership you always hoped to have to work on your body goals? You’ll have to exercise at home for now. Then there’s all the birthdays, weddings and reunions you’ll have to miss out on because you know you’d have to drive or take a cab to get there, and that costs money. Not to mention you’d have to get the birthday girl a gift, too.
Another downside to being broke is that you don’t have enough to make any extra investments. That keeps you from earning more money, which makes the situation worse. That extra income could have gone to buying some securities or shares, but since you have insufficient income to spend for that, that’s impossible too. The financial dead end, ironically, doesn’t end there. When the time comes that you are actually putting out more than you are earning, it also leads to credit problems. Debt adds a new layer to your financial owes. Bad credit standing will lead to you being unable to use credit cards during a bind, and the accumulating interest charges are sinking you further into debt.
The thought of being broke is frightening. Luxuries and social status aside, it exposes a person to risks of being unable to respond to his/her basic needs. Personal finance may be a challenge when you are broke, but it doesn’t mean the end of the world.
Figure out where your money is going. Seriously ask yourself the question – “Why am I broke in the first place?” There are numerous reasons why people are struggling to improve their financial situation. One notable reason is you have no idea where your money is going. From groceries to clothes to bills and fuel… the list goes on. Of course, these are unavoidable. They’re basic necessities. But exactly how much are you spending for each of those things? You may be surprised to see that more than half of your income is actually going places where you could have spent less.
Another reason is not learning enough about personal finance. How much should I actually be spending based on what I earn? How much can be avoided, and what about the ones where I have no choice but to spend? Am I in debt? Do I have savings, retirement plans or an emergency fund? These basic questions may be the clue to solving the mystery to your downward journey to being broke.
There are also your investments. Say, you own a small apartment that you are renting out to some tenants. Check to see if you’re really earning from that. You may be surprised to find out that the amount you charge for rent is actually not enough to cover for the amount you spend to maintain that property. Investments are never a bad thing, as long as you’re actually making money from them.
One of the most basic and important reasons for being broke, however, is one’s spending habits. Laws in economics state that the higher a person’s income goes, the more he/she tends to spend in relation to what he/she is earning. Finally secured a job? Good for you. You can finally move up from cheap groceries to eating out in the local restaurant. But what if proportionally, that moving up process is actually making you spend a lot more than you were unemployed? There are also cases when temptation makes us give in and we end up spending more than what we earn.
It’s about time you do something about this situation. Nobody likes to stay broke. There are several solutions that will help you assess and respond to your financial crisis. The first thing to do when you are broke is to look for help. Inspire yourself to battle this problem, and look for dependable people who can help you through your situation.
Determine what you can live without. That costly brand of cereal could easily be replaced by a cheaper alternative. Try making lunch instead of having to spend money eating out. Fancy that nice jacket in the store window? Take a second and think if you really need it right now. You’ll soon learn that tracking your expenses will help you pinpoint areas where you can reduce costs, making more allowances for savings and investments.
You will also find that controlling your spending urges will help develop healthy consumer habits and will keep you from buying things you’ll end up regretting. When you are already in debt, don’t make it worse. Say no to temptations, control your urges and avoid compulsive spending. You’re not limiting your happiness, but it is wise to avoid immediate gratification as much as possible.
There’s also no harm in looking for other sources of income. There are numerous ways to earn money. You can evaluate your skills to see if any of them has the potential to secure income. You can be an online tutor, or you could fix gadgets as a sideline. If you are a people person, you can land a part-time job involving customer assistance. By ensuring an extra flow of income, you are securing your financial position in case you suddenly lose your regular job. You are also adding to the stream of cash inflows that can help you relieve debt and get out of the red.
Debt relief is a crucial point to staying out of bankruptcy. By ensuring that there are no additional charges (interests and principal payments) pulling down that income, you are setting yourself up in improving your financial health. Debt relief is a process where an individual is guided through a program specially created for his/her financial situation, in order to improve it and gradually but effectively reduce debt and potentially eliminating it for good. There are many institutions that offer debt relief programs, some of which are available online. By eliminating debt and improving your credit standing, you are adding more options to your personal finance plan.
Being broke is unwelcome and unpleasant. It is also hard to get out of once you’re in a tight bind. But with discipline, a degree of awareness in personal finance and a little help, it is not impossible to overcome.
References / More Information:
Whether You “Believe” In Fee Paying Schools Or Not, They Increase Your Kids’ Chances of Doing Well In Life
This post is dedicated to Diana C.
In Britain a private education increases your chances of making it to the very top in media, business, politics and other careers.
Where I come from, Malawi, now deemed by many development league tables to be the poorest country in the world whether you go state or private isn’t even a question: a Government education is now so atrociously lacking that even those with very little money opt for a private education. It wasn’t always like this, mind you, in the 30 years between 1964 and 1994 a state education left you with skills the job market could appreciate.
Having come to Britain at the university level I’ve watched how education works around here with a keen interest.
Sometimes I’ll be watching a random show on TV and I’ll look up the presenter and I am completely gobsmacked at the number of times I discover they went to an independent secondary school. If they didn’t they usually managed to make it to Oxbridge.
I last did this only a couple of months ago as I enjoyed BBC’s last series of The Great British Bake Off. I googled Mel Giedroyc and Sue Perkins out of casual interest to see who they actually were – I don’t watch much TV, you see. And there it was, independent high school plus a splash of Cambridge for both…that’s where they met and became friends. That connection has obviously also paid great economic dividends. Mary Berry before you ask was independently educated too.
I mean, nowadays it’s almost a casual sport for me to look up presenters and other personalities that I encounter on TV and in the news. My reaction over the years has gone from “he went to independent school?!” to “Of course, he did!”
Paul Hollywood, on the other hand, went to a state-run community secondary school. That said, his father owned a chain of bakeries that extended all the way down the east coast from Aberdeen to Lincolnshire. This is how he got his first “big break” into baking that eventually landed him in top hotels and eventually on TV. It’s not an ordinary background by any standards.
It’s not today’s topic but if there’s a good substitute for independent school it’s definitely parents that are well connected in the industry that you’d like to forge a career in.
Please don’t take my casual observations as evidence; according to a survey reported by The Guardian, only about 7% of Britain’s population go to independent schools but they take up most of the top jobs in public life: according to the survey 71% of top military officers were educated privately, as were 74% of top judges working in the high court; 51% of leading print journalists; 61% of the country’s top doctors (22% of doctors went to grammar schools) – that makes a total of 83% of top doctors from a selective education background; indeed, 32% of MPs having been privately educated as have almost 50% of cabinet ministers.
In business the proportion of independently educated CEOs has fallen from 70% in the late 1980s to 54% in the late 2000s and 34% today. That said, however, a good percentage of FTSE-100 CEOs are now non-British and those were not included in the survey.
Oxford and Cambridge graduates also dominate top jobs so if you can’t go independent, get your kids into Oxbridge.
Now, all this might seem unfair. It might look like there’s a lot of elitism and favouritism going on, however, this is probably not the case in many instances.
My own casual observation suggests there is a huge information- and ambition gap between a state education and a privately education.
When it comes to ambition a state school’s unwritten mandate appears to be to provide a good quality education to absolutely every body regardless of ability such that they ultimately leave the system employable. As far as Independent schools are concerned they’re bringing up the next generation of leaders in science, business and politics and they constantly reinforce this expectation through slogans and their teaching. The best independent schools are a microcosm of excellence. If excellence it expected of you, you’re much more like to be an outstanding achiever. Most independent schools ensure this through a highly selective admission process that allows entry only to the most able students.
I’ll give you a live example.
Recently I attended an open day at King Edward’s VI High School for Girls (KEHS). I don’t actually have a daughter so it got a little awkward when the student registering guests in asked me for my daughter’s name, when I said I don’t have one she paused and looked at me in surprise so I quickly made one up, “Write Darcy”, I said, if I had a daughter I’d probably call her Darcy.
By the end of my visit I wished I had a daughter just so I could vicariously enjoy life at KEHS through her. The slogan “It’s Cool To Be Clever” was pasted up somewhere in the hall. The students looked sharp and interested. A private chat with the Deputy Head revealed that they don’t have a pass mark for their entry exam. They have four streams in each year and they like to have 22 pupils per class although under exceptional circumstances they’ll take up to 24, that’s a total of 88 to 96 new pupils a year. Their strategy is to take the top 88-96 that pass their entrance exam.
“So, how many took the entrance exam last year?” I asked. About 600 girls; that means only 14-16% of those that applied got in. 500+ girls got an unfortunately letter. Having the best brains ensures they get top results and it also ensures students enjoys the process. If you’re not academically gifted this sort of environment would only produce unnecessary pressure possibly leading depression and other problems; it’s certainly not for everyone.
KEHS offers scholarships based on merit for top achievers regardless of income with more money set aside to help reduce fees for those that genuinely can’t afford the school.
KEHS is one of the very top schools in the country. In the Telegraph’s 2016 GCSE league tables, out of 330 independent schools listed (including boys, girls and co-educational schools) KEHS’ GCSE results ranked 18th: 91.95% of all grades were at A or above, 73.82% of all grades were A*. That’s mind-blowingly good.
The boys’ school, King Edward’s School, which sits on the same grounds ranked 33rd in the same table: 87.15% of all grades were at A or above, 60.72% of all grades were A*. Again, amazing.
For A-levels, out of 291 schools in the league tables KEHS ranked 23rd with 74.06% of all grades at A or above. KES ranked 7th with 85.59% of all grades at A or above.
Keeping in mind many schools opt out of these league tables, these results put both schools very firmly in the top 5-10% nationwide.
In addition to great academic facilities they offer lots of extracurricular activities as standard or for very little extra: a swimming pool, gym, sports facilities, music, drama and all sorts of clubs and societies.
What parent doesn’t want their kids to go to a school of this calibre?
In addition to the impressive facilities at KEHS I was won over by the humility of the students; I felt they were well-rounded, balanced kids. I once sat outside Eton after taking part in the London to Windsor bike ride and watched students coming in and out of the gate; I listened to the nature of their conversations and within 10 minutes said to my then boyfriend (now husband) “I wouldn’t want any son of mine to be like that.” I felt the kids’ confidence crossed too far into the realm of cocky. They just didn't seem normal to me or very balanced. Eton is certainly completely outside our budget but even with a full scholarship I wouldn’t want my son to go there. The pupils lacked the sort of humility I like to see in people that are privileged but fortunately there are many independent schools that manage to get the balance just right.
So, Who Are These 7% That Go To Fee-Paying Schools?
Contrary to common opinion many people that go to independent schools aren’t from an ultra-wealthy background. Most independent schools are full of people from quite ordinary backgrounds.
As an example, Sue Perkins’ father worked for a car dealer and her mother was a secretary; Mel Giedroyc’s father was a historian of Polish-Lithuanian descent. For the sake of completion I’ll note that her family has princely roots dating back to the 13th century. However, none of the literature I can find suggests they have old wealth anymore, that said coming from a background of achievement definitely drives one towards high performance too.
Most parents that send their kids to independent schools aren’t doing so because they have tonnes of cash sitting in the bank. They make huge sacrifices to afford the opportunity. Frequently one parent’s salary will be used for bills and the mortgage with the other’s wages mostly going to school fees. They pay for the schooling as they earn, sacrificing holidays and pension savings to make ends meet.
For many, taking kids through an independent education means driving an old Toyota Prius when your heart is crying out for the newer, sexier Audi A7, it’s living in a £250k, 3-bed terraced in the slightly less appealing part of town when you could otherwise have afforded the £400k detached.
It’s not all Porsches on the drive and Patek Phillipes at Christmas for most privately educated kids although some do, of course, have it all.
Are All Fee Paying Schools Equal?
No. Some obviously achieve better results that others.
The more selective the admission process, the better the school’s results tend to be.
Non-selective fee paying schools also exist. They’ll admit you provided you can afford to attend but besides impressive facilities and beautiful grounds they won’t match the academic rigour of a selective independent or even grammar school. That said, if your child isn’t academically gifted then a non-selective private school might be exactly what they need to thrive because smaller class sizes mean they’ll get much more individual attention allowing them a better chance to reach their maximum potential than in a state school with large class sizes.
Who Benefits The Most From Fee-Paying School?
Personally, I think groups that face a lot of work place discrimination such as black people have more to gain from private education than middle class white folk. Black people are highly underrepresented in top jobs. Discrimination exists at many levels in British society and having the right academic background definitely gives you that extra push you need.
This brings me to the information gap I talked about earlier between state and private education.
Private school, besides pushing students academically, appears to provide them with the knowledge they need to get into top careers. Their careers officers are actively engaged in guiding students through the opportunities that are available out there. They more actively engage industry leaders (especially old students) to come back and talk to students about the world of work. Some state schools try to do this too but it’s not as high on the priority list and they have a much smaller budget for careers activities.
Then there’s the social connections between students that brings a lot of insider knowledge with them too. For instance, in my second year in Cambridge I got a major shock when I walked into the first lecture to find 90% of the class reading the FT. “Why’s it all of sudden fashionable to be reading the FT?” I asked. “They’re applying for investment banking internships,” my friends told me.
I had absolutely no knowledge of this industry. I learnt absolutely everything from my social network. What was this investment banking? What was this Goldman Sachs everyone wanted to get into? Which banks paid the best? I learnt the different careers in the industry and I, that very week, subscribed to receive the FT on a daily basis.
My friends, many of whom had been to independent English schools, took all this knowledge that they had for granted. Some of their parents had worked in the banking industry so they knew loads about this very high status career that some of us knew absolutely nothing about.
Had I been doing Economics at, say, London Met for instance, would this knowledge have been so accessible to me through the friends I made? I don’t know but I doubt it.
Ultimately, one of my key arguments for wanting to send my kids to an independent school is the social network. I want them to make friends with people that know things about things that actually matter, children from high performance backgrounds. Some might call this elitist, I call it ambitious.
By the same token I’m not so ambitious that I’ll push my son towards goals that he’s clearly not capable of reaching. We’ll just try our best to get him into an environment that helps him flourish. As an 11-year old I remember my parents taking me to write several high school entrance exams as far and wide as Zimbabwe; not once did they tell me they hoped for or expected a certain result from me. There was no pushing, motivational talks, or private tuition before these tests, I just went; I plan to be as relaxed with my son despite the high hopes I have for him.
I’m frightened of my mixed race son helplessly falling into a stereotype of what a mixed/black boy should be: a hip-hop loving dancer, rapper or gangster with little interest in academia. I feel a state education won’t build his potential. Everything I’ve learnt about how it works around here suggests an independent education will help him become whatever he wants to be free from stupid stereotypes; stereotypes that remain pervasive today and are actively being reinforced in this uncertain post-Brexit world.
Is A State Education That Bad?
No, some areas are served by amazing state schools. Unfortunately, however, people scramble to live near outstanding state schools leading to a massive increase in house prices in the catchment area for the school so poor people are crowded out anyway.
The least deprived comprehensive in the country only has 4.2% of pupils with parents on income benefits compared with 68.6% in the most deprived comprehensive. CEER Publications, University of Buckingham. Buckingham.ac.uk (1997-01-02).
The best state schools come at a huge premium with some families paying up to £500,000 MORE to be near a top state schools according to the Independent.
It’s a particularly interesting time to be talk about schools. The outgoing Oftsed Chief Executive recently described the British state school system as still mediocre and only deserving of a 6.5 out of 10. “We're not there with the South Koreas and the Shanghais and some of the really good European nations and we've got a lot to do to catch up,” he said (Telegraph).
There’s no denying that you can of course do well wherever you go; it’s just that some places work harder to help you reach your potential than others. If your gifted child ends up in a comprehensive school that doesn’t separate students by ability be in no doubt that you’re quite actively pushing your child down towards mediocrity. I’ll give you an example from my own life.
My parents sent me to Kamuzu Academy (The Eton of Africa) a few weeks late. I’d been at another school for those first few weeks. Having arrived over the weekend I wasn’t sure where I needed to be so on the Monday I followed a girl I’d made friends with to her maths class. To this day 22 years later I recall how painful I found the experience. The teacher spent 15 minutes on an example that should have taken about 3 minutes and I could see some people were clearly not getting it. Even at 11 years old I was so frustrated by the slow pace of the class.
At the end of the lesson I blurted, “I think that must be the bottom set because it was so slow.” (Needless to say I wasn’t endearing myself to too many people with careless statements of this nature that came with an unfortunate frequency). Someone suggest I go to another class the next day but no one had been told that they’d actually been split into sets by ability so he didn’t know if it would be any better. On arrival the teacher told me that they were having a test that day, was I sure I wanted to join then? I said it was okay, I’d write the test. That was my second day of school, Tuesday.
The next day it transpired I’d scored the top mark alongside another girl and we were both asked to go into the next class, the top set. I knew I belonged there instantly: the faster pace suited me much better and I thoroughly enjoyed more challenging environment.
Students need to be set challenges based on their ability. Someone who wasn’t as good at maths would have been as frustrated in the top set as I felt in the bottom set. Performance in all schools – state and private – should set challenges based on ability, we’re not all equally able.
Of course not everyone can afford a private education. Those that can’t afford it try their best to get into the few grammar schools that still exist and many complement a state education with private tuition in key areas.
Private tuition helps people either get into grammar schools or achieve better GCSE and A-level results. I’ve even heard some parents save for an independent secondary education whilst their children are at a state primary school. This reduces the expenditure from 15 to 16 years of fees to 7 years.
Ever the Economist, I’ll conclude by saying that whether you like it or not (and I’m aware many will hate this fact) holding all other factors constant: race, religion, gender, wealth and even a stable, organic-food eating, exercise embracing home, a private education gives a child a big leg up in the perilous journey of career success. If you come from a group that faces a glass ceiling in the work place, for instance if you’re an ethnic minority, female or Muslim the benefits of going private can be gloriously significant indeed.
This article looks into what retirement & pensions look like for the USA and for black people in particular. Skip half way down if you just want the race-based statistics but not the overall picture.
Jim Crow laws and US-style racial segregation mean black people in America as a whole are still catching up with wealth accumulation.
This article brings together data and charts from various sources; references to all sources are listed at the bottom.
Overall, retirement statistics show a dim picture for everyone except the very affluent in America and the situation is worse for black and hispanic populations.
One factor that fascinates me is that the US doesn't have a national state pension system. This means old people have to claim social security benefits to get by.
This is important because in the UK and other developed economies you get the state pension based on your tax contribution history, it's essentially a prize for working hard during your life and whether you've got millions in the bank or not, you're entitled. You can even claim your state pension if you are still working when you reach retirement age.
In the US, you have to claim social security in old age in the same way you would if you were unemployed. There is no State reward for having been a long-standing tax payer when you reach retirement age in the US.
RETIREMENT STATISTICS FOR THE US OVERALL
Whilst the graphic below shows that the US is one of the best places for social connections and mental well being in old age, it is the third worst country in the list for old age poverty.
Only Australia and Japan are worse, even India a country far behind the US in development has better relative poverty in old age.
What proportion of an old person's income does this form?
RETIREMENT AND WEALTH FOR AFRICAN AMERICANS
"In 1983, the median white family had more than $100,000 in wealth, compared to less than $13,000 for African-American families—an eight-fold difference." (newrepublic.com) By 2013, 30 years later whites were 34% wealthier with $134k whilst black people were poorer with only $11k in wealth.
Hispanics were in exactly the same situation as the graph on the right shows.
Wealth by Race
White Americans earn a lot more, on average, than black Americans such that by age 61 the average white person had earned $2 million over their life and the average black person $1.5 million, Hispanics were worse off with $1 million in earnings by age 61.
Obviously, the more you earn the more you can save, earn interest and invest.
Liquid Retirement Savings
Liquid retirement savings are cash saved for retirement e.g. as a 401k.
In 2013, the average white family had $130k in liquid retirement savings, for blacks this was $19k and only $13k for hispanics.
BUT - the situation is actually worse than that, a few very rich people skew up the average number especially for whites. If you use the median, i.e. the middle person, whites only have $5k in retirement savings, blacks and Hispanics have zero.
Homeownership is one of the key ways people around the world build wealth.
The homeownership rate amongst black Americans (43%) is 60% lower than amongst whites (69%). For a very long time black Americans were locked out of property ownership because of discriminatory laws and even now, property prices are lower in black areas than in white areas and price growth is slower (Forbes).
Debts reduce people's ability to save.
Black Americans have higher levels of student debt, 42%, compared to 28% for whites and 16% for Hispanics. Ultimately this would be a good thing if it was leading to higher future incomes but black people also have lower graduation rates.
This means some people get saddled with debt and don't get a degree at the end of it to boost future income.
The lower student debt amongst whites could be because more of them have parental support in paying for tuition and living costs.
Keep in mind as you read the above that not all minorities are reflected in the statistics. The Jewish community and Asians tend to have better rates of saving, wealth accumulation and lower overall poverty than whites, blacks and Hispanics.
Closing the gap in property ownership will definitely be one of the key ways black people in America will boost the retirement asset base and wealth in general. Please take a look at my property toolkit for information on how to grow a portfolio.
You might also like:
Old Age Life, Pensions And Poverty In The UK
Which are the best countries in the world to grow old in? (The Guardian)
How Home Ownership Keeps Blacks Poorer Than Whites (Forbes)
The Alarming Retirement Crisis Facing Minorities in America (newrepublic.com)
Why you may retire in poverty (reuters)
A month after two hours of free coaching from me a client messaged me to say she’d saved MWK200,000 (£200/$260) - having previously struggled to reach the end of the month cash positive - and she’d completed a long list of things I'd suggested she do to push her business forward; fabulous news given only a month had passed since we sat down. This is what happened:
On 24 July 2016 I was invited to speak at Blantyre’s Pitch Night in Malawi.
It was a fun filled event. There were three speakers including my sister, Yolanda who pitched her Montessori nursery.
I pitched wealth building using 10 principles we should all ideally follow to ultimately enable retirement – a much more pertinent issue in Malawi where there are no state pension plans.
At the end of my talk I offered a maximum of three people two hours of one-on-one coaching with me for MWK250,000 (£250/$350) and being the charitable person I am, I offered the same session for free to one lucky winner. To win all you had to do is email me 250 words explaining why you deserved a free session.
After that talk I was engulfed by people asking questions; I had one university kid practically attached to my butt for 10 minutes asking me tonnes of questions regarding what he needed to write to get the free session. He said he’d be sure to get his piece in as soon as possible.
No one took up my paid offer although one lady intimated she might. I wasn’t in the least bit surprised – self-development is not a huge thing in Malawi - If you don’t get a degree or a certificate at the end of it, most people tend not to be interested.
Two days later, I checked my email and only two pitches for a free session had arrived – nothing from the enthusiastic university kid, go figure. Both were good but one was definitely better.
I didn’t know much about the person I chose but I had a good feeling – okay, I’ll admit…I’d slapped her ass at pitch night thinking she was one of my friends from high school only to find she wasn’t. That incident, in the end, worked to her advantage because I felt a little bit guilty.
Anyway, long story short: I went through her personal and financial life. Two hours together passed in a flash.
I discovered she was naturally very ambitious and motivated, in fact, her parents were well-to-do but she was keen to make her own mark on the world. She was open and receptive to the things I shared. She was humble and extremely likeable; we got on well, I was super impressed with the things she was already achieving in her life at such a young age.
She took my free advice and ran with it leading to the above results.
Now, this is a simple example, I have a more extreme one:
In 2011/12 one of my friends paid £10,000 ($16,000 at the time) for a property investment course. In the 3 years after that he accumulated £3million in property including a portfolio of 10 houses in multiple occupation (HMOs) and four buy-to-lets.
Interestingly he spent most of his savings to do the course but he was convinced he’d get the money back. He went to one of those 2-day marketing events where they share just enough knowledge to make you want to do the full course.
To grow his portfolio he used other people’s money: He’d team up with someone that had lots of money but very little time, do all the work and they’d share 50-50 in the equity.
Now, I’m not saying go out and spend £10,000 on a property course. In fact, I am personally not interested in HMO investing but I love the way this guy looked at the cost as an investment and focused on the return.
Not all expenditure is an investment. Thoroughly research your idea before spending that kind of money – if there is a money back guarantee take note of when it expires and how it works.
If opportunities to invest in something come your way, don’t just buy the product then forget about it, so many people do this. You need to take action. The key is to give the investment 100% - learn everything you can, take the suggested action and you’ll should hopefully get your investment back.
Unfortunately, the exact people who need this advice are precisely the ones that don’t use it. Those already on a positive trajectory are the ones following this advice.
If you've had a horrible or a fantastic investment experience, please share it with a comment.
When people can't get a job they blame it on all manner of things: they're racist, they're fattist, it's because of my hair or my hijab or because immigrants are taking up all the jobs - I've never heard this one though and it's more likely now than ever before that your own crazy opinions are keeping you from the job you want.
I love social networking as much as the next person, however, I am all too aware that what you write can make or break your chances of getting jobs.
Nowadays your résumé/CV is not your potential employer's only source of information about you; they tend to google you as well.
Would you be happy for your employer to see everything that comes up about you?
Using social networks consciously and responsibly has never been more important. What you write, share and 'like' matters; it gives insight to your personality and temperament; it could be standing between you and that highflying job.
Here are my tips:
THE HEADLINE TEST
Before you post anything think: “Would I be proud to see this shared on the front cover of The Wall Street Journal or The Financial Times?” I learnt this tip on my first job at Goldman Sachs.
If you’re angry, annoyed or irritated do not tweet, blog or post anything. Feel free to rant and rave about it in your personal word processor but leave it be until you are not angry or at least less angry and you’ll find that it was going to be one of those posts you later regretted.
If you tweet a lot of random stuff, don't connect your twitter to your LinkedIn. You know employers and headhunters officially trawl LinkedIn profiles to find out stuff, right?
So you’re mr or ms popular: you’re the entertainment organiser at your school or university. Good for you, but that doesn’t mean you need to have a completely open Facebook profile. If people are interested in what you have to say they can follow you on Facebook in which case they only see your “public” posts not those to “friends” only.
Go through your personal info and carefully select what is viewable by the public and what is not. It should only be stuff that adds positive value to your employability.
CHOOSE YOUR FRIENDS CAREFULLY
Facebook didn’t always have the subscription/follow button so people used to accept friends willy nilly. Personally, I don’t friend anyone that I don’t actually know.
Decide what criteria people need to satisfy to be your “friend” on Facebook and only friend those. Everyone else can subscribe to your public posts.
THE FUNNY TEST
Funny or hateful? The biggest temptation is to share stuff that makes us laugh. Once you’ve had a good laugh you always want to share. Making people laugh makes them like us and everyone loves to be liked.
Unfortunately, a lot of funny stuff is funny because it’s taking a stab at a certain segment of society. Before you share funny stuff, think about whether it makes you look like a misogynist, a racist, a homophobe, a pervert or whether it is persecuting a given religious group.
I know a guy who had a nice job that he could have stayed in for years but ended up having to resign because he was sharing inappropriate material on an internal group chat.
You don’t have to use your real name. Even if you use a real photo of yourself if you create a pseudonym you’re going to be hard to find with google searches. If you’re working under an alias you have a lot more leeway in terms of what you tweet and share, however, keep in mind that someone in the ‘inner circle’ could betray your confidence.
If your partner died today would you struggle financially? Would you be able to make mortgage payments, pay the bills and school fees easily? I would and it’s not because I’ve got a huge stash of cash in the bank.
If you are a parent and you haven’t done this, I suggest you stop doing whatever you’re doing right now and sort it out!
I come from a country where most people don’t plan for their death at all. When a Malawian dies their family often expects everyone to pitch in for the funeral. There is often no financial plan for the children left behind and some well-wishing relative will normally take the children in.
The death rate of young, working people in Malawi is high so this is a frequent occurrence.
Now, because the cost of insurance is high and unaffordable for most, this is acceptable. I love coming from a society that supports its own.
If you live in a developed country, however, I think it’s completely unacceptable. Whether you own something or nothing, are an immigrant or a native you should get life insurance especially if you have kids.
WHAT IS LIFE INSURANCE?
In exchange for monthly payments called insurance premiums a life insurance contract pays out a lump sum if the holder of the insurance dies. This is called pure life insurance.
If you want to be covered if you get critically ill as well, you can get life insurance with critical illness cover. The specific illnesses that are covered are listed in the insurance contract.
Paying premiums can feel like a waste of money but if you think about it as a payment for peace of mind, it makes paying feel like less of a burden.
The insurance can be under a single name or joint names. If it is in joint names the cover pays out when either one of the named parties dies or falls critically ill (if critical illness is included).
WHAT IS MORTGAGE INSURANCE?
In exchange for monthly payments (mortgage insurance premiums) a mortgage insurance contract pays out a lump sum if the holder of the insurance dies.
The sum paid out is designed to track the amount outstanding on your mortgage. This means the amount you would get on a payout falls from month to month as the mortgage outstanding falls.
You can also add critical illness cover to a mortgage insurance contract.
WHY WOULD YOU GET INSURANCE? WHY DOES IT MATTER?
You buy insurance to make sure your loved ones don’t struggle financially if the worst should happen – that is, if you died. It’s a back up plan. Plan B.
So, if for example your partner dies, you would contact the insurance company, present the death certificate and they would pay you whatever the insurance contracts states they should pay.
Although a mortgage insurance contract is designed to track your mortgage, when the money is paid out you are free to use it for whatever you want. You don’t have to pay off the mortgage.
If you made overpayments on your mortgage or if the interest rate on the mortgage insurance contract is higher than the interest rate you were actually paying (this is usually the case) you will have some money left over after paying off the mortgage.
Claiming for a death can be easier than claiming for an illness because it’s simpler to prove.
Sometimes when a claim is put in for a critical illness insurance companies go all out trying to prove you hid something when you signed the contract.
The good news is that it’s a lot harder for companies in Europe to do that nowadays. The courts look more favourably upon the contract holder especially if any omission the insurance company claims was made is completely unrelated to the illness at hand.
WHAT IF YOU DON’T OWN PROPERTY OR ANYTHING ELSE?
Get life insurance anyway to cover funeral expenses and to give the surviving partner time to grieve without worrying about money.
MY LOVER IS GOING TO KILL ME TO GET THE INSURANCE PAYOUT!
I’ve heard some people argue that getting life insurance isn’t a good decision because it would incentivise their partner to kill them. Firstly, if you think this, get a new partner.
That said, to avoid any sort of incentive get a level of cover that’s worth less than your partner’s lifetime earnings. If your partner’s earnings over the life you’ll have together will exceed the insurance contract’s payout then this won’t be a risk.
Don’t forget that there’s a financial burden when a death occurs even if the partner that dies wasn’t earning money but worked in the home. In the case where the homemaker dies the earner has to now invest in costly childcare and home cleaning services.
WHAT DOES INSURANCE COST AND WHERE CAN YOU GET IT?
I don’t recommend getting life insurance through price comparison websites. Ideally, get the advice of an independent financial adviser so that they can guide you towards a provider that will suit your needs best.
Try to get life insurance from a well-known company or bank. If you have never heard of the company check that they are regulated by the Financial Conduct Authority in the UK or whoever your local regulator is you are else where.
If you’re 20 years old, £200,000 of pure life cover for 25 years costs as little as £8/month. This increases to about £10 per month if you’re 30.
Our key interest was covering our children’s private education. The expected cost is £24,000 a year and we estimated to have such costs for the next 21 years so we got a level £504,000 of insurance cover for 21 years with critical illness included for about £87.10/month. This sounds like a lot but without the critical illness cover it was under £40/month.
Mortgage insurance cover costs us £37.10/month. It doesn’t include critical illness.
Oh, yeah, and while you’re at it please get a will in place too.
What are your thoughts on life insurance? A great way to get peace of mind or a waste of good earned cash?
Q&A: If You Want To Diversify From Real Estate, Property & Land, What Should You Invest In? - On The Couch With Heather
Greetings from Chengdu, China; I love your vlogs and I enjoyed watching your birthing story and recent vlog on how to make money. You are so inspiring and motivating. You inspire me. On the recent vlog you discouraged investing on the stock market. Why was that?
My husband and I have invested in properties in America and are looking at buying one in China since we will be here for the next four years. We have also been eyeing property in England.
My question for you is since we want to diversify our portfolio from real estate and land what do you recommend?
You have the cutest family and gorgeous son. My son is  months and has been keeping me very busy.
Looking forward to hearing from you when you have some free time.
Thank you so much for your lovely email. I really appreciate everything you say, it keeps me motivated and keeps me wanting to work. Children do keep you busy but they're so enriching :).
The first thing I thought when I received your email last week was, what on earth are you doing in Chengdu, China? (email me for privacy)
I am always super intrigued re. what black people do when they’re in Asia but not studying…I’d love to learn more about that. Anyhow, back to property.
Firstly, I hope you have made the very low investment in my property course, the price will go up soon so get in while it’s cheap!
This is how I think about investing in general.
Firstly, I am working towards a given gross rental income per month of £10,000 from a UK/Europe and US portfolio. We don’t currently have anything in Europe or the US but I’m eyeing both up.
After mortgages are paid off 90-95% of this will be pure profit.
I could easily reach this in the next three years if I include income from rents in Malawi but I discount that income because the country has a lot of political and economic instability and it’s possible that something could happen that completely erodes the rental income.
Based in this methodology, we’re roughly half way.
If you invest in China you might want to apply a discount too given they’re legal framework may not be as solid as that in the US or UK. That said, they are definitely much more stable than Malawi so invest away.
Keep in mind that investing in real estate in different areas and countries is also diversification.
There are four main reasons I find property so attractive:
1. Leverage magnifies returns
Just to give you an idea of what I mean.
The first property I bought cost me £16,500 including a 5% deposit of £12,500. Stamp duty of £2,500 (this is a UK property purchase tax) and about £1,500 in other costs.
That was 2006.
Fast forward 10 years and the current value of £550,000 meaning a £300,000 capital gain and a gross equity value of £400,000 including what’s been chipped off the mortgage.
No other £16,500 investment could have produced that kind of return for me.
Firstly, no one would have given me cheap leverage to invest in the stock market and secondly, the returns would have been rubbish – to use a technical term.
An investment tracking the FTSE100 would have me worse off; I’d have roughly the same £16,500 today eroded by 10 years of inflation.
An investment tracking the S&P500 would have given me £23,700 today, 16,500 x (2178/1516), this is good but certainly far from £400,000.
FTSE 100 from 2006 to 2016
S&P 500 from 2006 to 2016
2. Reduced saving burden
We don’t spend rental income. This means after interest has been paid off, every month, my tenants are effectively saving for my retirement on my behalf.
Currently, that’s about £2,000 worth of savings before tax. Very few investments can do that for you.
3. Easy release of value without impacting the investment
I remortgaged this property and took out £80,000 to invest in a business. This doesn’t affect the property’s value in any way and isn’t taxable because it’s a loan not a sale of equity.
If you sold some stock to get some money for another investment, firstly, you would have fewer shares so the overall value remaining would be lower and whatever you sold would potentially be subject to capital gains tax.
Even accounting for short-term falls in value, property is very stable.
Even if you don’t see an increase the value of your real estate investment you would still have the rental incomes.
Provided you invest were there is demand for rental properties by tourists, students or families, you have secured an income for yourself in 25-years’ time if not immediately.
Now, once I reach my target rental income of £10,000 what will I invest in?
STOCK MARKET & ANGEL INVESTING
I’d probably invest in start-ups or relatively new companies as well as the stock market.
A stock market purchase would always have to be an investment in a specific stock.
When I used to invest in the stock market that is what I did and it was quite time consuming but it felt less like gambling and more like investing:
I’d download data on the main stock indices from Bloomberg on 52-week highs, 52-week lows, P/E ratios and other vital stats to try and identify a company that was likely to do well.
I’d also think of industries that I thought were growth industries and look at new companies in the sector. For instance, I once invested in a solar company and an Asian company because Asia and renewable energy are both growth areas.
I sold my investment in the solar company (a German company called Phoenix Solar) when I tripled my money to £3,000. If I still had those shares they would be worth like £300 – the company is down badly.
I sold my shares in Citic Pacific (the Asian company) in 2011 just about recovering my money and if I’d held on for 10 years, my £1,000 investment would be worth £750 – 25% down.
Citic Pacific from 2000 to 2016
I made a great investment in Apple in 2006. I sold when I had tripled my money. If I’d held on to my Apple shares until it hit its peak my £1,000 would have reached a £15,000 in value – kaching! That said, if I still had the shares they would be worth about £10,000 today because Apple is down from its peak.
I actually didn’t lose much money investing in the stock market.
Citic Pacific and Yahoo were sold roughly were I bought them and Phoenix Solar and Apple were sold after tripling my money.
The only complete loss was a bank called Northern Rock. I bought £1,000 when the share price was crashing in the belief that the UK Government wouldn’t let it fail. I was right, the UK Government didn’t let them fail but all shareholders lost all their money.
Obviously, my opinions are coloured by my experience and although I have made more from stock investing than I have lost, I deem any investments in the stock market as 100% speculative.
It doesn’t matter what you or your investment manager believes – anything can happen. This is why I prefer to have a base of rental income from property before dabbling in the stock market.
Finally, I invest time and money in creating businesses. Whilst business is also speculative there are many low risk businesses that can bring a stable income.
For example, creating courses online doesn’t cost too much money and once you recover the investment it’s fairly easy to maintain a steady income from the investment.
With physical products you might invest more but if the investment fails you normally gain knowledge that will help a future business grow.
Business is by nature speculative but the upside is fairly unlimited and you have more control over that upside than you would with an investment in shares.
My personal strategy is to have the bulk of my retirement income coming from property so that’s what I focus my investments on.
In addition, I love writing, sharing knowledge and business in general so I pump lots of energy into these activities because I believe they produce a good return and even when they don’t, I thoroughly enjoy doing these activities.
I don’t find trying to pick stocks particularly fun over long periods of time and ultimately, currently market volatility makes the stock market very unattractive.
I’ve been uploading podcasts online via AudioAcrobat since 2012 – that is a very, very, long time. I started using the site because an internet marketer I followed at the time recommended it and because I couldn’t find another more suitable platform, I went for it.
I didn’t like AudioAcrobat from the start, if I’m honest; the site is slow and not user friendly.
Audio Acrobat is also quite pricey. Their plans are:
I chose the Basic Plan, so, considering I joined in about June 2012 I’ve paid $1,050 (that’s £700-750) over those 4 years.
That is messed up, man.
Anyhow, by comparison SoundCloud are charging me £75 a year paid upfront. I will have to be on SoundCloud for almost 10 years to pay them the same amount as I did to AudioAcrobat.
The most annoying thing about AudioAcrobat’s basic plan is they add $1 to your bill whenever your views exceed your allowed bandwidth by 1GB but they have absolutely zero stats on what listenership looks like.
I found that positively ridiculous.
To make matters worse they don’t send monthly bills by email; they say their technology doesn’t allow for it, however, I suspect they want you to forget what a bucket load AudioAcrobat costs so they can keep on enjoying your hard-earned money.
Call me cynical…
Anyhow, last week my friend Fifi from California emails me to say she’s started a podcast – I checked it out and asked which host she was using: SoundCloud, she said.
I check out the podcast on iTunes, then swoon over to SoundCloud and I’m like, this is such a fun site to use – where has it been all my life?!
Actually, I’ve know about SoundCloud since June-2014 when I was interviewed on The Entrepreneur Dad Podcast but I didn’t spend much time looking at it. Don’t ask me why.
To cut a long boring-ass story short, a week ago I started migrating my GirlBanker podcasts to SoundCloud and by this week I was pretty sure I’m not interested in AudioAcrobat anymore so I kicked their ass to the curb.
I currently have five, yes you heard right, FIVE podcasts on iTunes. I’m stream-lining my content so I will be completely deleting two accounts and combining the info from three podcasts into one.
Oh, and you know that thing about not getting AudioAcrobat bills by email?
Well, I would have had absolutely no record of the invoices for tax purposes because as soon as I deactivated my account they locked me out despite the fact that I am a paid up user for two more weeks.
Fortunately, because I know how rubbish they are I had saved all my invoices just prior to deactivating the account.
If you want to get your stuff out there through podcasts, sign up to SoundClound. Unlike AudioAcrobat they also have a free plan.
The only facility that AudioAcrobat has that SoundCloud does not appear to have is the ability to schedule podcasts to publish later. That was a good feature because it allows you to plan a whole month’s podcasts, say, then forget about it for a while.
It’s a minor thing, however, as I’ve found the upload process to be fast and efficient.
I won't take too much more of your time, though, there is a follow button below, hit it if you use SoundCloud then head to iTunes and subscribe.
This is a simple question, how do you make money when you have no money?
Belinda Jo W.
I LOVE this question Belinda. It’s an awesome question because so many people are probably wondering the same darn thing.
Okay, your question isn’t specifically asking about starting a business so I’ll tackle it from both a business and a career perspective too. I’ll be as broad as possible.
A lot of people need money to start a business or some other passion project. Back in the 80s my dad had very little cash, basically all he had was a credible enough business plan to make an appointment with a bank manager.
The main basis for which he got that loan was the bank manager saying, “I can see a future in your eyes so I’ll approve this loan”.
Sh!t like that doesn’t happen today.
Banks can’t lend on the basis of just believing you have great potential so they don’t lend to start-ups. Typically, they’ll only lend to a business that has three years of trading history and appears to have a reasonably stable income.
Have you heard of Sara Blakely? If not, then you’ll definitely have heard of the brand Spanx. She started that brand with $1,000 which for all intents and purposes is almost nothing.
She used that money to get a prototype made by a local US manufacturer.
She then wanted a manufacturer to partner with her: she wanted them to produce her product in the hopes of sharing in the profits.
Obviously, most suppliers gave her an outright no. Manufacturers don’t like taking entrepreneurial risks of that nature. Their business is just making stuff and they get paid upfront or based on a 30-day line of credit. The manufacturer that ultimately said yes had a daughter that convinced him it would work.
That is still possible today especially if the product to be made seems quite innovative and if a small sample run can be made without a huge financial outlay.
Her next problem was finding a big buyer. She trawled from supermarket to supermarket trying to get someone to see her.
In the end, she got her first yes by asking the buyer to come to the bathroom with her to see how Spanx worked. She put them on and the buyer was like, “I get it”.
The rest as they say is history, she now stands as one of very few self-made female BILLIONAIRES.
Her story has so many elements that just seem “lucky”, for instance, if the buyer had been male she couldn’t have just been like, “Come to the bathroom with me and I’ll show you” – can you imagine what he’d be thinking? Lol
That said, you only get lucky when you put yourself out there. Most people just let their ideas die in their head so they don’t get lucky.
Luck comes from repeated effort.
MAKING MONEY IN A JOB
Now, if you just want some money and have none, there are some key avenues you can take.
EARN MORE – GET A GOOD JOB
EARN MORE – SELF IMPROVEMENT
Here are a few ways you can improve your prospects.
The better educated you are, the more money you tend to make. Even in poorly paid jobs you can navigate yourself into higher paid posts like a management position, over time.
Every industry will have positions that make bank and roles that keep your bank account overdrawn.
If you get educated, you’ll be able to take advantage to move up.
In my case I have a BA in Economics from the University of Cambridge. I could have stopped there – most do, but I decided to become a Chartered Financial Analyst, CFA.
I’m currently self-employed but, for no particular reason, I’m doing the Certificate in Mortgage Advice & Practice (CeMAP) AND I’ve signed up for ACCA exams…what can I say, I like writing exams.
Like I said, I don’t have any specific plans for these qualifications, you could say I like collecting qualifications in the same way people like collecting, say stamps, but with all this on my CV it means I can pounce on opportunities faster than a cheetah in the Serengeti pounces on an unsuspecting wildebeest.
Don’t ask me why I think of this today; perhaps because the topic cropped up over the last few days.
Some people associate certain accents with being dumb and having such an accent can therefore reduce one’s employability.
Here in the UK, the Birmingham or Brummie accent is seen as dumb – I personally love it (see references below). In the US the Southern Accent is seen by some as dumb too and indeed some people find certain African accents dumb – sigh.
I personally like lots of accents that people hate but I’m not trying to employ you. My personal pet peeve is poor grammar.
Mix poor grammar with an accent that employers tend to be biased against and forget passing interview round one!
I have a Chinese friend who went to the extent of getting elocution lessons to neutralize her accent. I haven’t seen her in a long while so I can’t tell you if it worked.
Overall, if you think your accent could possibly be holding you back you should work on it. This could be as simple as polishing up your grammar and pronouncing words more clearly, you don’t necessarily need expensive elocution lessons.
I won’t lie to you though, I’ve considered elocution lessons myself in the past.
If we look at the c-suite of any firm we’d probably all be surprised who’s had some voice/accent coaching. Some people just want to change their tone to sound more authoritative others want to wipe out a whole accent.
Your Overall Look
Honey, I so wish it weren’t true but people do judge a book by its cover. Having polycystic ovarian syndrome (PCOS) means I gain weight if I so much as look at cake the wrong way and it is incredibly hard to shake off.
I am not hugely overweight at all but people have no idea how hard it is for me to just stay this slightly overweight size even when my calorie intake is quite low.
This is why I wish fattism did not exist, but it does. Employers have been empirically shown to discriminate against overweight people because they view them as lazy! Reference below.
If you feel your weight could be holding you back, get your jog on.
I’ve been jogging almost daily for three months right now and I haven’t lost ANY weight. However, I feel excellent and I’m buzzing with energy.
If you, like me, struggle with weight focus on just doing regular exercise. It will make you feel more confident about your body and that confidence will shine through to other people.
Coach or Mentor
Ultimately, this is what I did to get my first well-paid job at Goldman Sachs. I was coached.
My CV was reviewed, I had practice interviews, I got feedback on what I planned to wear to my interviews and I got the job.
That job allowed me to save more and ultimately go on to buy my first property.
This is one thing people simply fail to do. I’ve coached people who think they couldn’t possibly save anything and when I delve into their finances there are literally savings that can be made everywhere.
I have so many tips on saving that I wrote a book about it a few years ago, Build Super Savings.
If you get the PDF book, I suggest you print it off and work through it diligently, from start to finish. Promise?
INVEST IN PROPERTY (aka REAL ESTATE) FIRST
I see property as a safe bet.
If you buy a property you can afford the worst case scenario is that you’ll end up with negative equity for a while; however, provided you keep up with payments you will eventually own the home outright and always have somewhere to live.
After you have one property why not get more properties to fund your retirement? Rent from tenants pays the mortgage off for you.
If you buy in a good area you will at a minimum store the value of your home because over long periods of time property keeps up with inflation.
In the best case scenario you’ll see you property price rise faster than inflation. Your equity capital will grow.
I am a huge fan of property.
It’s not a get rich quick strategy. You’ll only enjoy the maximum benefits of it in 20 to 30 years time when your mortgages are fully paid off but even before that property can bring in some extra spending cash.
If property prices rise fast you can enjoy incredible benefits much sooner but I’d invest based on at least a 10-year plan.
I started my working life off with no money. I saved enough to invest in one property and it is that property that I bought almost 10 years ago that I re-mortgaged to fund my Queen of Kinks product line.
I can talk for days when it comes to property so I created an information-packed course on how to build a property portfolio from scratch. Anyhow...
Can you think of other ways to make money? Make a comment below.
Have a business or life question you want me to answer? Please email it to me with the subject “Question”. Note that all such questions will be answered as a blog post and will be sent to my full email list.
Want to start a business? Check out The Money Spot Program.
So, now that I’ve suggested that you Get A Professional Label Designer you’re hopefully more likely to. However, I have an additional tip for you: test drive the designer first!
Back in 2014 when we were formulating the Queen of Kinks product line my formulator said they had a designer on their books who would be “right up my street” – she was supposedly A-MA-ZING and indeed, when I looked at her portfolio she was creative and had done some awesome designs for other people.
Now, the one thing I look for in a designer is “the surprise element” – if I commission a job and the designer produces something I really didn’t imagine they would, they’re the one.
It is extremely difficult to find this calibre of designer.
More often than not I find that designers give me exactly what I ask for and they don’t do anything extra. I am not too often wowed.
I was even more cautious in this case because the said designer was English and as you know the cost of living here in England is high so I knew I’d be paying top dollar.
I needed to test drive the designer on a small job before committing to a big job...
Before hiring the designer for my packaging I asked them to make a simple change to my logo. I wanted my logo to be developed into a personality. The results were simply not to my taste, I felt like she hadn’t tried very hard at all.
Based on my feedback we continued working until the project was done but that experience was enough to let me know she would not be designing my packaging.
This is the work she produced:
DRAFT 3 / FINAL: I went with a variation on 3A below
I know some people might look at the above and think it’s not too bad, however DRAFT 1 for me was particularly poor; it wasn’t what I imagined when I commissioned the work and it didn’t meet (or exceed) my expectations.
I thought, "I've waited 3 weeks for, this?!"
By the time I worked with the above designer I had worked with several designers in the past on a variety of non-packaging related projects from book covers to labels and I’d been wowed a few times.
This time I was looking for an experienced package designer.
In the end, there were a few other issues that put me off: Firstly, it took about 2 to 3 weeks to get each draft, secondly, she didn’t work weekends and public holidays and I will admit, I’m used to designers that just get the job done come weekend or public holiday.
I frequently hire designers via 99designs and they get the job done in under a week from draft to the finished article and the standard is very high, that’s what I’m used to.
In the end, you know what you have in your head and you need to feel as though your designer not only listens to you but understands what you are trying to achieve and converts your vision into an Oscar winning design piece.
If you’re struggling with ideas on how to develop a quality brand and how to commission decent designers go through the branding section of The Money Spot Program.
Details of the package designer that I commissioned for Queen of Kinks are in the details section of module 3, just scroll down.
Have a business or life question you want me to answer? Please email it to me with the subject “Question”. Note that all such questions will be answered as a blog post and will be sent to my full email list.
Want to start a business? Check out The Money Spot Program.
Ms. Katsonga on Wealth
Heather Katsonga-Woodward: On Business, Life & Everything In-Between