So, now that I’ve suggested that you Get A Professional Label Designer you’re hopefully more likely to. However, I have an additional tip for you: test drive the designer first!
Back in 2014 when we were formulating the Queen of Kinks product line my formulator said they had a designer on their books who would be “right up my street” – she was supposedly A-MA-ZING and indeed, when I looked at her portfolio she was creative and had done some awesome designs for other people.
Now, the one thing I look for in a designer is “the surprise element” – if I commission a job and the designer produces something I really didn’t imagine they would, they’re the one.
It is extremely difficult to find this calibre of designer.
More often than not I find that designers give me exactly what I ask for and they don’t do anything extra. I am not too often wowed.
I was even more cautious in this case because the said designer was English and as you know the cost of living here in England is high so I knew I’d be paying top dollar.
I needed to test drive the designer on a small job before committing to a big job...
Before hiring the designer for my packaging I asked them to make a simple change to my logo. I wanted my logo to be developed into a personality. The results were simply not to my taste, I felt like she hadn’t tried very hard at all.
Based on my feedback we continued working until the project was done but that experience was enough to let me know she would not be designing my packaging.
This is the work she produced:
DRAFT 3 / FINAL: I went with a variation on 3A below
I know some people might look at the above and think it’s not too bad, however DRAFT 1 for me was particularly poor; it wasn’t what I imagined when I commissioned the work and it didn’t meet (or exceed) my expectations.
I thought, "I've waited 3 weeks for, this?!"
By the time I worked with the above designer I had worked with several designers in the past on a variety of non-packaging related projects from book covers to labels and I’d been wowed a few times.
This time I was looking for an experienced package designer.
In the end, there were a few other issues that put me off: Firstly, it took about 2 to 3 weeks to get each draft, secondly, she didn’t work weekends and public holidays and I will admit, I’m used to designers that just get the job done come weekend or public holiday.
I frequently hire designers via 99designs and they get the job done in under a week from draft to the finished article and the standard is very high, that’s what I’m used to.
In the end, you know what you have in your head and you need to feel as though your designer not only listens to you but understands what you are trying to achieve and converts your vision into an Oscar winning design piece.
If you’re struggling with ideas on how to develop a quality brand and how to commission decent designers go through the branding section of The Money Spot Program.
Details of the package designer that I commissioned for Queen of Kinks are in the details section of module 3, just scroll down.
Have a business or life question you want me to answer? Please email it to me with the subject “Question”. Note that all such questions will be answered as a blog post and will be sent to my full email list.
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