Why exactly am I doing this? You ask yourself.
This question is almost inevitable if you make a big change in your life.
Everything takes longer than you anticipated.
Lots of things don’t turn out how you imagined they would.
Some things simply fail after you’ve expended a lot of TIME, MONEY and EFFORT.
If it’s a new job you want, the application forms take hours to complete, in many cases you don’t hear back and the interviews are gruelling.
If it’s a business you’re starting you discover once you complete one thing there are a million more things to do. The to do list is, by nature, endless and it’s not straightforward like a job – there is no plan or set structure, everything seems like trial and error.
What will you be feeling at this stage?
Sometimes, disappointed, very disappointed.
You’ll be questioning your decision to shake things up in your life.
No one cares what I do anyway? You’ll think.
If you’ve left work and started your own thing you’ll discover that your friends might not want to be your customers.
You thought they’d be all out ready to buy what you’re selling. You thought they’d even help you sell by telling their friends about it.
That’s not how it usually works.
I made this discovery early in business and by the time I was starting my third business I didn’t even account for friends in the plan.
What you will discover is that there is a whole world of different people out there interested in what you’re doing.
You just need to go out and find them.
They’re on Facebook, Twitter, Instagram, Snapchat and whatever the social media tool of the day is.
You’re doing this because if you died tomorrow you would definitely regret not having taken this path with your life.
Chalk the setbacks and outright failures down as life lessons.
Someone, potentially a lot of people, do care about what you are doing.
Don’t try to do it all on your own.
Seek advice. Seek coaches. Seek mentors. Think. Breathe.
Go! Make it happen.
Have a business or life question you want me to answer? Please email it to me with the subject “Question”. Note that all such questions will be answered as a blog post and will be sent to my full email list.
Ms. Katsonga on Wealth
Heather Katsonga-Woodward: On Business, Life & Everything In-Between