by Girl Banker®
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After 10:00 a.m. on Tuesday, Wednesday or Thursday.
On Monday morning, there’s always a multitude of things to get done: stuff that was put off on Friday and anything new (and ‘urgent’) that found its way to the inbox over the weekend. To add to this, on Mondays most people are a little annoyed that the weekend is over, that they had to wake up earlier than they want to and that their lottery numbers didn’t come up yet again.
If you email a banker on Monday, that email will go to the very bottom of their to-do list and will swiftly be forgotten. If you call, they’ll be desperate to get you off the phone so they can get on with their work.
From Tuesday to Thursday, most people are likely to be open to your intrusion. By 10:00 a.m. they’ve dealt with the most pertinent issues and will be more receptive to new ideas.
What is the latest time that you can cold call? I would say, if you are calling an office land line (not a mobile phone), there’s no limit. If someone’s working late and you happen to catch them, they will probably take your call.
On Friday, most people are winding down. Anything that’s been put off until Friday has to get done before the close of business. Anything else can wait ‘til Monday. If your résumé/CV finds itself in the wait-‘til-Monday pile, it won’t ever see the light of day.
What is the most effective strategy for cold calling an investment banker?
I created my investment banking blog in 2012 as soon as I resigned from i-banking & published my book, To Become An Investment Banker.
Heather Katsonga-Woodward: On Business, Life & Everything In-Between