Yes! 50 secrets from the science of persuasion by Noah Goldstein, Steve Martin, Robert Cialdini- BOOK REVIEW
Rating: 4 / 5
Who doesn’t want to be more persuasive? Whether you own a business or not you’re constantly in the business of trying to sell something – your great traits as an employee or wife(!), a project or even an idea.
Heck, if I got a penny for every time one of my mummy friends said, “I want to do x but I just need to convince my husband”, I’d be richer than Donald Trump!
I’ve had the paperback version of Yes! For ages but it’s only when I got the audio version that I got to the end.
The book is based on the subtle changes we can make to influence a decision. All 50 examples in the book are based on empirical studies so they are scientifically proven to work.
There are 50 ideas in this book so there is no way I can summarize them all but a few examples include the following:
There were tonnes of good tips here and I, in fact, feel I should re-read this book because I was very distracted over the period I read the book. I’m preparing for a property renovation so I was driving along half listening to the book and half thinking about the different tiles I’ll put in each one of my bathrooms.
Everyone has to sell something, even if it’s just yourself or your views so give this book a read to become more of a gentle persuasion artist. It’s available on amazon.com and amazon.co.uk.
Time allowing, I love to read. If I read anything interesting, I will blog about it here.